Blackwing 101
  • THE STORY
    • Blackwing Difference
  • MERCHANDISING
    • General Guidelines
    • Clothing Boutique
    • Outdoor
    • Stationery
    • Bookstore
    • Art Supply
    • Record Store
  • RESOURCES
    • Photos
    • PowerPoint
    • Email
    • Video
  • THE LAB
  • Menu

THE STORY OF THE $40 PENCIL

Blackwing pencils were originally introduced by the Eberhard Faber Pencil Company in the 1930s. Their cult following included John Steinbeck and Chuck Jones, who proudly used Blackwings to create Bugs Bunny and many other Looney Tunes characters.

Despite a cult following, they fell victim to cost cutting measures in the 1990s and were discontinued. But, that didn’t stop devotees from paying as much as $40 per pencil to seize unused stock.

In 2010, we drew from nearly a century of experience in the pencil business to bring Blackwings back, crafted with California Incense-cedar and premium Japanese graphite.

WHO WE ARE

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In 2010, Blackwing found a home in the Palomino division of California Cedar Products Company, a leading supplier of wood for pencils. With pencil industry roots dating back to the mid 19th century, CalCedar has built a long tradition of excellence and unique supply relationships that now extend to the Palomino writing, arts and lifestyle products, the most famous of which are its Blackwing pencils.

MEET THE SALES TEAM

Annmarie Obligacion

Sales Manager

annmarie@blackwing602.com

209/932.5011

Danny Osuna

Account Manager

danny@blackwing602.com

209/932.5027

Nick Sese

Account Services Manager

nick@blackwing602.com

209/932.5013

Annie LaRue

Business Development

annie@blackwing602.com

209/932.5018

THE BLACKWING DIFFERENCE

Every pencil is made of graphite and wood. Only Blackwing pencils combine the best graphite in the world, the best wood in the world, and generations of craftsmanship to create an exceptional pencil. When you’re looking for the perfect pencil to write a song, sketch a landscape or brainstorm a business idea, look for Blackwing’s distinct rectangular eraser.

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Blackwing 602
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Iconic Design

Timeless & distinct ferrule that allows you to remove and replace the eraser.

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Layered Finish

Each pencil features 7 to 12 coats of lacquer to create a smooth finish.

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Debossed Imprint

Every foil debossed imprint is crisp and bright.

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California Incense-cedar

Cased in Genuine Incense-cedar wood from California and Oregon that sharpens evenly and easily.

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Japanese Graphite

Premium Japanese graphite crafted with clay for strength and wax for smoothness.

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Rounded Corners

Easy to grip and comfortable for extended use.

MERCHANDISING

Download our merchandising guides:

General Guidelines  •  Art Supply  •  Clothing Boutique  •  Bookstore  •  Outdoor  •  Stationery  •  Record Store

Check out our merchandising inspiration for bookshops, record stores, clothing boutiques and more.

RESOURCES

Download product photos for posters and websites.

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VIEW ALL PRODUCT PHOTOS

Staff Education Presentation

DOWNLOAD THE PRESENTATION

Share the Blackwing Story with Your Team and Customers

HTML email

Click the button to download a zip file containing our HTML email. Upload the HTML file into the email service of your choice and customize as needed!

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PLAIN TEXT EMAIL

Blackwing Introduction Video

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